Cookie Policy
This policy explains how Insitive uses cookies and similar tracking technologies to improve your experience and understand how you use our platform.
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Purpose: Cookies help us remember your preferences, understand how you use our platform, and improve your overall experience.
Australian Privacy Principles (APP) Compliance
Our use of cookies complies with the Privacy Act 1988 (Cth) and Australian Privacy Principles, particularly:
- APP 3: Collection of Solicited Personal Information - We only collect information through cookies that is reasonably necessary for our functions;
- APP 5: Notification of Collection - This Cookie Policy notifies you about our cookie practices;
- APP 6: Use or Disclosure - We only use cookie data for disclosed purposes;
- APP 11: Security - Cookie data is protected with appropriate security measures.
Legal Basis for Cookie Use
We use cookies under the following legal bases:
- Essential Cookies: Necessary for contract performance (providing our services)
- Performance Cookies: Legitimate interests (improving platform functionality)
- Functional Cookies: Consent (enhancing user experience)
- Marketing Cookies: Express consent (required before placement)
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions you take, such as logging in or filling in forms.
- Authentication and session management
- Security and fraud prevention
- Load balancing and performance optimization
- User preference settings
Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Page visit counts and popular features
- Error tracking and debugging
- Load times and performance metrics
- User journey and navigation patterns
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
- Language and region preferences
- Saved searches and favorites
- Display preferences (map view, list view)
- Accessibility settings
Targeting/Advertising Cookies
These cookies are used to deliver advertisements relevant to you and your interests. They may also limit the number of times you see an advertisement.
- Interest-based advertising
- Ad campaign performance measurement
- Remarketing and retargeting
- Social media integration
We work with third-party service providers who may set cookies on our website to provide their services:
Analytics Services
- Google Analytics: Helps us understand how users interact with our platform
- Mixpanel: Provides user behavior analytics and insights
Social Media Platforms
- Facebook Pixel: Tracks conversions and enables targeted advertising
- LinkedIn Insight Tag: Measures campaign performance
Customer Support
- Intercom: Provides live chat and customer messaging
Payment Processing
- Stripe: Processes secure payments and prevents fraud
Note: Third-party cookies are subject to the privacy policies of these external services. We encourage you to review their policies.
Session Cookies
These temporary cookies are deleted when you close your browser. They help maintain your session and remember your actions during a single browsing session.
Persistent Cookies
These cookies remain on your device for a set period or until you delete them. They help remember your preferences and settings between visits.
Typical Duration: Our persistent cookies typically expire after 30 days to 2 years, depending on their purpose.
You have several options to manage or disable cookies:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Clear cookies when you close your browser
- Receive notifications before cookies are set
Browser-Specific Instructions:
• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Privacy, search, and services > Cookies
Opt-Out Tools
You can opt out of certain third-party cookies using these tools:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: NAI Opt-Out Tool
- Digital Advertising Alliance: DAA Opt-Out Tool
Important: Disabling cookies may affect the functionality of our website. Some features may not work properly or at all if cookies are disabled.
In addition to cookies, we may use other tracking technologies:
Web Beacons (Pixels)
Small graphic images embedded in web pages or emails that track whether pages have been viewed or emails opened.
Local Storage
Browser-based storage that allows websites to store data locally on your device. We use local storage to save preferences and improve performance.
Server Logs and IP Addresses
We automatically collect server logs that include:
- IP addresses and approximate geographic location
- Browser type, version, and language preferences
- Referring website URLs and search terms
- Pages visited, time spent, and click patterns
- Device type, operating system, and screen resolution
Server logs are retained for 12 months for security monitoring and platform improvement purposes.
Device Fingerprinting
We may collect information about your device's configuration (browser type, operating system, screen resolution) to help detect fraud and improve security. Device fingerprinting does not identify you personally but creates a unique identifier for your device configuration.
Do Not Track (DNT) Response
Some browsers transmit "Do Not Track" (DNT) signals. We currently do not respond to DNT signals programmatically. However, you have full control over cookies through:
- Browser Settings: Configure your browser to block or delete cookies (see section 5 below);
- Cookie Preferences: Contact us at privacy@insitive.com.au to opt out of non-essential cookies;
- Third-Party Opt-Outs: Use Google Analytics opt-out tools and other third-party opt-out mechanisms;
- Note: Essential cookies necessary for platform functionality will continue to operate as they are required to provide the service you have requested.
Below is a detailed list of cookies we use on our Platform:
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| session_id | Maintains your login session and authentication state | Essential | Session |
| csrf_token | Security protection against cross-site request forgery | Essential | Session |
| user_preferences | Remembers your saved searches and design preferences | Functional | 1 year |
| _ga | Google Analytics - distinguishes unique users | Performance | 2 years |
| _gid | Google Analytics - distinguishes unique users | Performance | 24 hours |
| recent_designs | Tracks recently viewed home designs for quick access | Functional | 30 days |
Cookie Audit Schedule: We review and update this cookie list quarterly (January, April, July, October) to ensure accuracy. Last audit: January 2025.
You can withdraw your consent for non-essential cookies at any time:
Methods to Withdraw Consent
- Browser Settings: Delete existing cookies and block future cookies through your browser settings (see section 5 above for browser-specific instructions);
- Email Request: Contact privacy@insitive.com.au with "Withdraw Cookie Consent" in the subject line and we will guide you through the withdrawal process;
- Third-Party Opt-Outs: Use opt-out tools for Google Analytics and other third-party services listed in section 5;
- Future Improvements: We are working on implementing an in-platform cookie preference center to make managing your preferences easier.
Effect of Withdrawal
When you withdraw consent for specific cookie categories:
- Performance Cookies: Analytics and usage tracking will stop; some performance insights may be unavailable;
- Functional Cookies: Saved preferences and recent designs will not be remembered; you'll need to re-enter preferences each visit;
- Marketing Cookies: Targeted advertising will stop; you may see less relevant advertisements;
- Essential Cookies: Cannot be withdrawn as they're necessary for platform operation.
Consent Re-Request: If you clear all cookies or use private browsing, we will request consent again when you next visit our Platform.
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any material changes by updating the "Last Updated" date at the top of this policy.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Applied AI Pty Ltd
ABN 90 668 168 830
S21, 45 Collins Street
Melbourne, VIC 3000
Australia
Phone: 0490 368 432
Email: hello@insitive.com.au
Subject: Cookie Policy Inquiry
For more information about privacy and data protection, please see our Privacy Policy.